There are many different social media marketing examples available to you. Using Facebook, Twitter, and Instagram to promote your business can increase brand awareness and sales. Facebook is the most popular social network, but Twitter is not the only social channel to use for marketing your business. Instagram allows you to share high-quality pictures and videos with your audience. Until 2020, Instagram was the fastest growing social media, and 7 out of 10 companies now use it. Another great social media example is YouTube. While not considered a traditional social media site, it has many features that make it an excellent tool for promoting a product.
For example, HBR created a creative social media campaign during the COVID crisis. The company followed a similar strategy as other brands and provided free resources to educate and inform their followers. These free resources have worked well for media and publishing brands. Replicating this approach for your product-based business can be effective too. Use these social media marketing examples as inspiration for your business. If you’re struggling with a social media campaign, these examples can be helpful.
For example, the popular brand Essie uses user-generated content to increase brand awareness. This social media campaign allows followers to upload pictures of themselves sporting the brand’s colors in order to be featured in the brand’s posts. This creates a free source of content, while also giving followers a reason to share more of their photos. These campaigns are great for increasing brand awareness and customer engagement. There’s a plethora of other examples out there, so make sure you check out our collection and take advantage of them.